social media education for clinicians in other areas of healthcare7 should be adopted by sports medicine. We have generated a list of what we consider are social media bestpractice recommendations for clinicians working in sports medicine (box 1) and hope that the sports and exercise medicine social media list can assist sports medicine clinicians to responsibly shape their social media presence. Social media influences many aspects of the sports medicine clinician’s practice, as shown by the use and popularity of the BJSM’s Twitter feed, with almost 21 000 followers at the start of 2015.8 Sports medicine has always been a fastmoving and dynamic area of medicine, and social media has accelerated this scope but facilitated the potential for generating myths and disseminating incorrect/inappropriate information. Careful and considered use of social media should help this evolutionary process to be safe and enjoyable for sports medicine clinicians, and ensure that business and show business remain separate in the public domain. Editor’s note See the referenced paper 1 in the upcoming BJSM issue 49.18. Twitter Follow Osman Ahmed at @osmanhahmed Contributors OHA conceived the concept of this paper. All authors participated in discussing the ideas in this paper. OHA, RW and SJS generated the primary draft of this paper. All authors assisted in creating the final version of this paper. Competing interests None declared. Provenance and peer review Not commissioned; externally peer reviewed. To cite Ahmed OH, Weiler R, Schneiders AG, et al. Br J Sports Med 2015;49:909–910. Accepted 4 April 2015 Published Online First 4 May 2015 Br J Sports Med 2015;49:909–910. doi:10.1136/bjsports-2014-094395 Additional material is published online only. To view please visit the journal online (http://dx.doi.org/ 10.1136/bjsports-2014-094395). Box 1 Sports and exercise medicine social media top tips 1. Always respect clinical confidentiality. 2. Embrace social media use - it is an effective tool for knowledge dissemination, promoting clinical best practice and networking with peers. 3. Think before you post - would you be happy re-reading your post in 1 week, month or years later? 4. Steer clear from trolls and puerile online arguments. Let the trolls stay in their caves. 5. Be cognisant of making a grave faux pas such as disparaging opinions on referees, tactics, releasing team and/or personal information, especially in the professional sports world. 6. When sharing images of players and colleagues, ensure you seek their informed consent prior to circulating them in the public domain. 7. Stay up to date and aware of new and emerging platforms that your players may be using (eg, snapchat). 8. In professional sports with media, marketing and communication departments, liaise with the experts to identify methods to utilise social media for wider public health benefits and to minimise risks of misinterpretation/misrepresentation. 9. Know your relevant profession’s code of ethics/conduct, or/and advocate for inclusion of social media guidance. 10. If you are working within a squad, consider acting as a reference point to help influence and generate good social media etiquette and practice. nummer 2 | juli 2015 | Sport & Geneeskunde 23 Pagina 22
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