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4.3 Contributors Who contributes to the sport innovations? We asked, for each innovation mentioned by our experts, how effort (in terms of time) and financial resources (money) required to achieve the innovation was provided by several people and/or organizations. On average, research institutes put in the most effort and time (34%). Companies and research institutes contribute the most in financial terms. Athletes/coaches and NOC/NGB account together for a quarter of effort and money, with National Olympic Committees and National Governing Bodies contributing more financially. Table 4.2 Contributors to innovation. Involvement Athletes/coaches NOC or NGB Research institutions Government Companies Other organizations Time/effort 18% 8% 34% 7% 30% 3% Money 5% 21% 24% 12% 33% 6% 4 FROM IDEA TO SUCCESS 36 Pagina 35

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