4.4 Revolution versus evolution Very few innovations are the result of radical and groundbreaking change. Innovations turn out to be more evolutionary. It seems that most innovations are improvements or enhancements of existing processes or technologies. Overall, about four in five innovations are described as improvements of an existing product or idea. 4% 18% 79% a completely new product/idea an improvement of an existing product/idea Other Figure 4.2 Nature of innovation. SPORT & INNOVATION: A SUCCESS STORY? 37 Pagina 36
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